Informed, uninformed and participative consent in social media research

The use of online data is becoming increasingly essential for the generation of insight in today’s research environment.

Informed, uninformed and participative consent in social media research

Daniel Nunan

University of Reading

Baskin Yenicioglu

Istanbul Bilgi University

Introduction

Driven by the rise of online social networks, mobile computing and other data-centric technologies, online data gathering has become a significant feature of contemporary market research. However, another equally significant feature is concern over the ethical implications of using such data within market research activities. A key part of the ethical guidelines that govern market research is the concept of informed consent. Put simply, this is the concept that individuals agree to provide data for market research purposes to professionals...

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