Chicago Shakespeare Theater: Will and George come to life

This case study describes a campaign by the Chicago Shakespeare Theater company which used a limited budget to stage a creative stunt in an art gallery.

Chicago Shakespeare Theater: Will and George come to life

Campaign details

Advertiser: Chicago Shakespeare TheaterAgency: Arc Worldwide/Leo BurnettCategory: Cross Media IntegrationRegion: NA

Strategy

In today's world of beta, insta and bytes, we have evolved from a species that appreciates the talent of the arts into a society that flocks from one instant gratification to another. With $10,000 in their pocket, Chicago Shakespeare Theater (CST) came to us with the challenge to breakthrough this sea of technology and to remind us of art's transformative nature.

We decided to use the art world's nemesis –...

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