Billboard Magazine: The end of silent magazine
Campaign details
Advertiser: Billboard MagazineAgency: Ogilvy & Mayher Sao PauloCategory: Video / Rich MediaRegion: LATAM
Strategy
Nowadays, everyone carries a smartphone. So why not turn these devices into the speakers of our magazine? Billboard is now the first music magazine that actually plays music. It transmits an interactive playlist with the artists on the cover directly to the consumers' mobile phones: wireless, with no QR codes or Bluetooth required.
The target was Brazilian youths with access to smartphones with NFC, of both sexes, and...