Mahou-San Miguel: Which colour is Madrid?
Campaign details
Advertiser: Mahou-San MiguelAgency: Mobile Dreams FactoryCategory: Location BasedRegion: EMEA
Strategy
Mahou-San Miguel is currently the most important brand of beer in Spain. Football is a key sponsorship area for the company, which had become a sponsor for Real Madrid and Atlético Madrid, both very strong teams based in the capital of Spain.
The aim of the campaign was to support the sponsorships of Mahou-San Miguel to Real Madrid and Atlético de Madrid.
The target group was people who like sports – mainly Atlético de Madrid...