DreamWorks Animation: Turbo Racing League / $1,000,000 Shell-Out
Campaign details
Advertiser: DreamWorks AnimationAgency: DreamWorks AnimationCategory: In-App Advertising – Gaming or OtherRegion: NA
Strategy
DreamWorks Animation SKG, Inc. redefines a snail's pace and makes mobile history with the action-packed Turbo Racing League App and the $1,000,000 Shell-Out Contest brought to you by Verizon.
The game, inspired by DreamWorks Animation's recent summer film "Turbo" about a snail who gains super-speed, featured the first contest of its kind to shell-out one million dollars in real cash prizes.
In the $1,000,000 Shell-Out, players could show off...