Samsung Share to Go

This case study describes a campaign by Samsung, the technology company, which used out of home advertising to promote the sharing capabilities of a new mobile handset, Galaxy S III.

Samsung Share to Go

Campaign details

Advertiser: Samsung Telecommunications AmericaAgency: RazorfishCategory: InnovationRegion: NA

Strategy

The Samsung "Share to Go" campaign was designed to promote the unique mobile sharing capabilities of Galaxy SIII smartphones, which allow you to tap two phones together to share content instantly via NFC technology. Our media replicated that behavior by inviting Galaxy SIII owners to do something no other phone owners could do: walk up to a poster or kiosk, hold their phone against it and download free content.

We were also tasked with building brand loyalty – which...

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