Kontor Records GmbH: Back to vinyl - the office turntable

This case study describes how Kontor Records, a German record label, targeted creative directors with a direct mailing which combined old and new technologies.

Kontor Records GmbH: Back to vinyl – the office turntable

Campaign details

Advertiser: Kontor RecordsAgency: Ogilvy GermanyCategory: Lead Generation / Direct Response / ConversionRegion: EMEA

Strategy

Few industries change faster than the music business, with so many artists competing for attention over so many different media channels. And as so much content is available to download for free these days, artists, recording labels and publishing companies are finding it increasingly difficult to survive and thrive.

In order to do so they need to find innovative new ways to promote themselves. One way in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands