Swedish Afghan Committee: Donate a word via SMS
Campaign details
Advertiser: Swedish Afghan CommitteeAgency: MobientoCategory: Social Impact / Not For ProfitRegion: EMEA
Strategy
The Swedish Committee for Afghanistan (SCA) has been working towards improving the situation for people in Afghanistan for thirty years. Institutions and state funds traditionally finance SCA's work, but during 2012 SCA decided to target individual donors with a nation-wide campaign.
The main objective was to raise money for SCA's local schools for girls in Afghanistan. Only 12% of Afghan girls can read. A secondary goal was to increase the...