Kettler S-FIT App

This case study describes a mobile strategy in EMEA by Kettler, the sports and leisure products company, which included the creation of a mobile app that linked a bike and smartphone via bluetooth for fitness tracking.

Kettler S-FIT App

Campaign details

Advertiser: KettlerAgency: iconmobileCategory: Mobile AppRegion: EMEA

Strategy

How does a long established brand like Kettler create differentiation in a crowded market like fitness and exercise? How does a company that stands for quality and history re-establish itself as a market leader in innovation and technology? And how can a brand create customer relationships when its users' touch points may only be through the product?

This was the situation facing Kettler – a brand seeking to reclaim the type of awareness and competitive advantage it first gained in 1977...

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