SEAT: Leon 5 door mobile campaign site

This case study describes a mobile campaign strategy by SEAT, the car manufacturer, which formed part of the launch campaign for a new car model, Leon.

SEAT: Leon 5 door mobile campaign site

Campaign details

Advertiser: SEATAgency: MovementCategory: Mobile WebsiteRegion: EMEA

Strategy

Car manufacturer SEAT's brand positioning of "Enjoyneering" highlights the combination of technology/engineering and enjoyment that makes its cars unique and fun.

SEAT appointed Movement to create a mobile site for the launch of the Leon 5-door to highlight these factors and deliver on key objectives:

  • Demonstrate brand positioning
  • Increase and expand the appeal and relevance of the new Leon
  • Challenge perception of SEAT having young-only demographic and target a wider market including families
  • Position the Leon as...

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