SEAT: Leon 5 door mobile campaign site
Campaign details
Advertiser: SEATAgency: MovementCategory: Mobile WebsiteRegion: EMEA
Strategy
Car manufacturer SEAT's brand positioning of "Enjoyneering" highlights the combination of technology/engineering and enjoyment that makes its cars unique and fun.
SEAT appointed Movement to create a mobile site for the launch of the Leon 5-door to highlight these factors and deliver on key objectives:
- Demonstrate brand positioning
- Increase and expand the appeal and relevance of the new Leon
- Challenge perception of SEAT having young-only demographic and target a wider market including families
- Position the Leon as...