Sam's Club Mobile 3.0: Apps for Android and iPhone

This case study describes how Sam's Club, a US retail warehouse club, developed its mobile strategy in order to engage customers with the brand further.

Sam's Club Mobile 3.0: Apps for Android and iPhone

Campaign details

Advertiser: Sam's ClubAgency: RockfishCategory: mCommerceRegion: NA

Strategy

As part of its collaboration to build a comprehensive digital ecosystem, Sam's Club and Rockfish partnered to build the company's mobile channels with the goal of engaging club members beyond the in-store and desktop shopping experience.

Building upon the successful November 2011 launch of iPad, iPhone and Android apps, the Sam's Club Mobile 3.0 update, which came a year after initial launch, seeks to build upon features that consumers were already raving about while adding...

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