Halls: Breathe The Change – 200,000 breaths that changed the life of a village
Campaign details
Advertiser: HallsAgency: AD2C – PinnacleCategory: Social Impact / Not For ProfitRegion: APAC
Strategy
Halls is a leading menthol mint candy in the Indian market. Other than the fresh breath proposition it is also positioned as an "Intense Cooling" candy.
The brand wanted to go beyond the fresh breath proposition and provide a real social impact. How could it achieve this and still keep it linked to fresh breath?
It created a creative concept "Halls Breathe...