Ray Donovan: NY Times app takeover
Campaign details
Advertiser: Ray DonovanAgency: Showtime NetworksCategory: Video / Rich MediaRegion: NA
Strategy
The main objective of the Ray Donovan marketing strategy was to drive tune-in to the series premiere, making Ray Donovan the highest rated series debut on Showtime, while reinforcing Showtime as the network with the most unique, cutting edge, and talked about series on television. With Ray Donovan, we knew we had a hit on our hands, with a complex, multi-layered storyline paired with the star sell of Liev Schreiber and Jon Voight. We...