UN: Free the forced

This case study describes a campaign by the United Nations Association of Germany, the not-for-profit organisation, which sought to raise awareness of forced marriage.

UN: Free the forced

Campaign details

Advertiser: United Nations Association of GermanyAgency: Cheil GermanyCategory: InnovationRegion: EMEA

Strategy

Worldwide every three seconds a woman is forced to marry. This amounts to 60,000,000 women. But this shocking fact is largely unknown by the public, because forced marriage is an "invisible crime". The United Nations Association of Germany wants to make this invisible crime visible. Therefore the primary goal of the campaign was to raise awareness for women who are threatened or affected by forced marriage – by engaging people directly and involve them by using...

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