Ford racing mobile integration

This case study describes how the Ford Racing group, owned by the Ford Motor Company, used mobile technology to promote its brand during the 2012-13 NASCAR season.

Ford racing mobile integration

Campaign details

Advertiser: Ford Motor CompanyAgency: Team DetroitCategory: Cross Mobile IntegrationRegion: NA

Strategy

The Ford Racing Cross Mobile Integration campaign includes all facets of mobile marketing including app, mobile site, SMS, QR Codes and even a little icing on the cake with a custom autograph from a Ford Racing NASCAR driver ... all to ensure that there is no device left behind.

The Enterprise Mobile team at Team Detroit, the Ford Racing group at Ford Motor Company and the engineering team at iconmobile developed a series of insights to...

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