Trends Snapshot: Brands and niche social networks

This article describes how social networks based around specific interests and features can empower brands to connect with smaller numbers of highly relevant and engaged consumers.

Trends Snapshot: Brands and niche social networks

This Trends Snapshot includes:

  • Trend overview: what it is and why it's important

  • Brands ahead of the curve: examples from Taco Bell, Deutsche Telekom and Nasty Gal, among others

  • What it means for brands: expert insight from Jeremiah Owyang, an advisor to Altimeter Group, and Andrew Dowling of Tapestry

  • What can we expect: where this trend might lead

  • Next steps: how to get involved

  • Further reading: where to find more on this subject

Trend overview

Major social networks like Facebook and Twitter have entered the marketing mainstream....

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