Finding faster growth: Happy shoppers spend more
Barry Lemmon
If retailers and brands want shoppers to spend more, they need to focus first on making them happy.
The true value of happiness
The fact that happy shoppers spend more is one of the most under-appreciated truths in retail. TNS's global database of retail and shopper studies shows a clear correlation between shoppers' satisfaction and the amount that they spend. At a time when brands and retailers face a shared growth challenge, the value of this insight is greater than ever. However, few companies are focusing on making shoppers happy...