Embracing the new: Marie Devlin serves customers' passions at American Express

This article covers an interview with Marie Devlin, senior vice president of global advertising, media, sponsorship, and insights, of American Express, the financial company.

Embracing the new: Marie Devlin serves customers' passions at American Express

Robin D Schatz

Ok, guys, I'm back, I need a template of a template," a geek in oversize black glasses, a large bowtie, and slick-backed hair barks into a cell phone while licking an ice cream cone. Moments later, a tunic-clad sitar player calls out to her fellow musicians, "Only 164 measures to go!" Next, we meet a record nerd pawing over old albums, as she comes upon a find. "Oh, my gosh. I've never even seen this record. I've only read about it in books," she gushes, and...

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