Breaking news from the BBC: Truly global editorial insight that revolutionises

This paper describes a research project by the BBC World Service which involved developing a digital ethnographic network in order to observe 'real' news consuming behaviour around the world.

Breaking news from the BBC: Truly global editorial insight that revolutionises

Anne Barnsdale and Lisa Bachmann

Introduction

BBC World Service and User Research Lab, in partnership with the Centre for Digital Cultures of Leuphana University, have developed a digital ethnographic global network that observes "real" news behaviour synchronously around the world. This project has been running for 12 months continuously. Within the BBC the Global Network has informed digital innovation, challenged our editorial leaders to review their output on news stories as they happen, across language, theme and organisational boundaries.

Background and research questions

BBC Global News has...

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