Humanising big data: Applying a qualitative analysis lens to big data

This paper proposes a way of reconciling Big Data and qualitative analysis in order to make the most of both.

Humanising big data: Applying a qualitative analysis lens to big data

Vartika Malviya Hali, Anupama Wagh-Koppar and Sandeep Arora

Introduction

This paper takes up the challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Research. It focuses on areas and gaps that Qualitative can address in conventional Big Data analysis. A change in the research approach by bringing in Qualitative human intervention in Big Data Analysis can result in richer, more insightful and actionable outputs in real time.

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