The last word from the East: Seeking transformation

This article discusses the transformational value of mobile technology which allows people to access and broadcast to the world.

The last word from the East: Seeking transformation

Barney LoehnisOgilvy & Mather

Coco Chanel once said: "Don't spend time beating a wall, hoping to transform it into a door."

There comes a time when change needs to be made, that it needs to be done properly. I often talk about the 'transformational' potential of mobility; partly, because this bold promise commands attention; and partly, because I see evidence – mainly outside large brands and corporations – in health, education and SME commerce, where the ability to bring the world to the palm of the hand, and the ability to...

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