Speed Read – SIRFs-Up
Simon GuestMaverick
This Speed Read was originally published in Admap – November 2013 issue.
SIRF-oriented technologies are changing marketing, becoming integral tools. SIRFs-Up guides readers through using them to answer some of the tougher questions asked of CMOs.
SIRFs-Up – Catching The Next Wave In Marketing, by Rex Briggs outlines the value of using SIRFs (Spend to Impact Response Functions) in everyday marketing decision-making to improve RoI and forecasting accuracy.
This is the second book from Briggs, founder and CEO of Marketing Evolution, a leading US-based marketing effectiveness...