NCB Consumer Finance: Winning Consumers with emotions rather than promotions
Naren Chandra and Suleman Abdullah
Client: NCB (National Commercial Bank)Agency: PG IntegratedCountry: Saudi Arabia
Summary
This case study showcases how a leading commercial bank in Saudi Arabia overcame the rut of competitive price war by appealing to the consumers with an emotional campaign. In a market dominated by long standing promotional offers, this bold move not only challenged the dynamics of selling consumer financing products but pioneered a new wave of emotional communication in the category.
About NCB
Bank AlAhli or The...