The Emerging Business Imperative of Social Responsibility

Kartikeya Kompella

This paper argues that corporate social responsibility (CSR) initiatives do not necessarily detract from profits, and may in fact yield positive financial results for companies.

The Emerging Business Imperative of Social Responsibility

Kartikeya Kompella

Read more essays on CSR in India and related case studies on the Brands and Sustainability in India page

There has been, for a long while, a discussion on whether the responsibility of business is towards society or towards its investors. It's probably fair to say that this debate would not have become as heated as it has, but for the growing social consciousness across stakeholders and the increasingly penetrative voice of socially minded groups, whether non-profits, the media or individuals with views.

As the demand for greater social...

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