Social Good: Guilt Compensation Or Success Factor?

Dheeraj Sinha

This paper argues that corporate social responsibility (CSR) has traditionally been charitable in nature, but as the consumer base in emerging economies grows, the way CSR is done needs to change.

Social Good: Guilt Compensation Or Success Factor?

Dheeraj SinhaGrey Worldwide

Read more essays on CSR in India and related case studies on the Brands and Sustainability in India page

Brands are a product of capitalism - the social system founded on the principle of profit-making. A brand's sole purpose is to enhance the profitability of the business it represents. In this context, the idea of Corporate Social Responsibility (CSR) has been about guilt compensation for the blatantly selfish motives of businesses. It's an attempt to earn good karma for all the bad karma that a business may...

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