The End of a Paradox: What CSR immigrants can learn from enterprising CSR natives
Atika MalikJWT India
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Summary
There is apparent tension at the heart of this title. It supposes that profitability and doing good tend not to co-exist. As economies, companies and brands have developed this fundamental dichotomy, perhaps it is even true. Profit was the governing reason for doing business and compromising the good of communities, the planet, 'bottom of the pyramid', the cost of business...