What’s your story?: Journey through the aisles of India

This paper uses the examples of a range of Indian brands to argue the value and importance of authentic corporate social responsibility.

What's your story?: Journey through the aisles of India

Preriit SoudaTNS UK

Read more essays on CSR in India and related case studies on the Brands and Sustainability in India page

I recently moved to London from Mumbai. Indians are very peculiar about their groceries and getting them requires one to go to far off lands, say suburbs, like Kingsbury or Wembley. Yet my first visit to Kingsbury's Indian store was marred with sadness and extreme levels of despair. While I got everything needed, there was one thing missing from my purchase, and that one thing spoiled...

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