What's your story?: Journey through the aisles of India
Preriit SoudaTNS UK
Read more essays on CSR in India and related case studies on the Brands and Sustainability in India page
I recently moved to London from Mumbai. Indians are very peculiar about their groceries and getting them requires one to go to far off lands, say suburbs, like Kingsbury or Wembley. Yet my first visit to Kingsbury's Indian store was marred with sadness and extreme levels of despair. While I got everything needed, there was one thing missing from my purchase, and that one thing spoiled...