Village Voice Newspaper: New York writes itself
Leo Burnett New York
Summary
HOW VILLAGE VOICE ENGAGED A WRITING STAFF OF 8 MILLION NEW YORKERS
Village Voice is an editorial channel that has a heritage of capturing the real, uncensored voice of New York. Our challenge was to prove this brand position, and at the same time, re-establish the Village Voice as the go-to source of arts and culture.
Our strategy was to give New Yorkers a new way to get involved in the creation of cultural content with the brand. The solution was 'New York Writes Itself.com', a...