Allstate: Save 11 - Putting a human face on a cold statistic

This case study describes an emotional campaign by Allstate, the American car insurance company, to pass a new law for teen drivers which Allstate thought would reduce deaths.

Allstate: Save 11 – Putting a human face on a cold statistic

Leo Burnett Chicago/Starcom

Summary

WE HAD ONE GOAL: PASS A NATIONAL LAW THAT SAVES TEEN LIVES.

Every year 4,000 American teenagers are killed in car accidents. That equates to 11 teenagers a day. As the #2 auto insurer, Allstate sees this tragedy and its aftermath first hand and felt compelled to do something about it.

Plenty of brands were already telling teens about the dangers of distracted driving and dramatizing the horrific possible outcome. The problem is, telling teenagers what to do simply doesn't work. Not only do...

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