The Contributor: Homelessness

This case study describes a campaign by The Contributor, a not-for-profit newspaper distributed by homeless people in Nashville, US, to change perceptions of the paper.

The Contributor: Homelessness

The Buntin Group

Nashville, TN.

This is not a story of how an ad agency helped the homeless. This is a story of how the homeless helped themselves.

It begins with a newspaper – The Contributor.A paper sold on the street with the slightly ironic mission to get people off the street. But what really makes this story interesting is how planning helped make it work. By putting more people to work. As it turns out, employment was empowerment. And small business, one person at a time, was the solution to homelessness....

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