Sport Club Recife: Immortal fans
Ogilvy & Mather Sao Paulo
Summary
Sport Club Recife is known for having one of the most passionate fan bases in Brazil, who would do anything for their club. For a Sport Club Recife fan, the team is their life. Our strategy was to push this passion even further, giving a fresh and emotional twist to a vital theme that is hardly discussed.
We created the first Organ Donor Card for a football team. The donor card keeps their passion alive through the lives of others. And, at the same time, overcomes the biggest barrier...