Understanding The Factors Influencing Consumers' Selection of Caller Ring Back Tones (CRBT): An Empirical Study
Dilip Roy and Saikat Banerjee
Abstract:
A close look at the cellular industry reveals that in recent years there has been a remarkable change in the usage pattern of mobile phones. These days, mobile phones are used by users to express their attitude, feelings and interests. This changing usage pattern encourages the entire cellular phone industry to think about innovative options to cater to the needs of their users. As a result, service providers are exploring avenues which are much beyond the world...