Consumers' Intentions on Usages of Image Recognition Opt-In

Alex Wang

This study was designed to contribute to the research on the acceptance of different applications based on image recognition opt-in as a strategic part of mobile marketing communications.

Consumers' Intentions on Usages of Image Recognition Opt-In

Alex Wang

Abstract:

This study was designed to contribute to the research on the acceptance of different applications based on image recognition opt-in as a strategic part of mobile marketing communications. The main objective of the study was to examine consumers' intentions of using image recognition opt-in in relation to real-life applications drawn from different product types and purposes. This research also examined the impact of gender and previous experience on the intentions. The results showed that music was the most popular application, whereas books were the least popular application. The results...

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