Who Is Missing From Mobile Phone Surveys?: An Analysis of European Countries

In some European countries the mobile phone penetration rate in households is already more than 80%.

Who Is Missing From Mobile Phone Surveys?: An Analysis of European Countries

Paula Vicente and Elizabeth Reis

Abstract:

In some European countries the mobile phone penetration rate in households is already more than 80%. Given such good coverage levels, the mobile phone seems to be a viable mode for survey research, but is it? This paper uses data from the Eurobarometer to assess the validity of using mobile phones to conduct surveys on the general population. The analysis starts with a segmentation of European countries according to telephone access in households in order to identify distinct patterns of...

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