Effects of Mobile Web Survey Invitation Modes on Non-Response
Emanuel Maxl, Werner Haring, Astrid Tarkus, Manfred Altenstrasser and Martin Dolinar
Abstract:
One of the main concerns of using mobile surveys as a method is the low participation rates. Several possible reasons such as high data transfer costs, inadequately-equipped mobile phones and poor usability of WAP surveys are discussed in the literature. Furthermore, it is presumed that crucial criteria influencing the response rate include the way to invite the target groups and the content of the invitation message. This paper focuses on the...