Desperados: #SnatchDesperados

This case study describes a campaign by Desperados, a beer brand owned by Heineken, which targeted young people aged 18-25.

Heineken: Snatch Desperados

Shackleton

Entry Information

Country where program ran: SpainProgram start date: 09/26/12Program end date: 09/29/12Advertiser/Client Name: HeinekenProduct/Service Description: The French beer, Desperados launched #SnatchDesperados, a series of secret parties primarily announced in its Facebook and Twitter profiles and launched an action to get bloggers and influencers to attend and promote the parties.Category: Product Manufacturing and Distribution (PMD)

Strategy

Business problem

The French beer, Desperados launched #SnatchDesperados, a series of secret parties primarily announced in its Facebook and Twitter profiles. Abandoned markets, cabaret dances, albine serpents, henna tattoo...

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