Piaggio Vehicles: Once upon a Vespa
OgilvyOne Worldwide Mumbai
Entry Information
Country where program ran: IndiaProgram start date: 04/20/12Program end date: 05/20/12Advertiser/Client Name: PiaggioProduct/Service Description: A legend, the longest-standing fashion icon, the embodiment of fashion unchanged: The Vespa. Born in 1946, this utilitarian scooter became a style statement in itself and was able to influence fashion for decades. It imposed the stile italiano: from necessity to style, the recipe for the good life.Category: Automotive (AU)
Strategy
Business problem
The 2 wheeler industry grew at the rate of 8.27%* in...