Affinity Petcare: Pet food release
CP Proximity
Entry Information
Country where program ran: SPAINProgram start date: 02/04/13Program end date: 03/31/13Advertiser/Client Name: Affinity Petcare S.A.Product/Service Description:Comunimals.com, a new online community for dog and cat owners created by Affinity Petcare, Spanish market leader in dog and cat food.Category: Consumer Products (CP)
Strategy
Business problem
Various studies have shown that dog and cat owners are some of the most active targets on social networks and that their pets have a leading role in the content and comments that owners generate. Most...