Dove: Women who should be famous

This case study describes a campaign which formed part of the Self-Esteem Project by Dove, the personal care brand owner by Unilever, which featured seven ordinary women as role models for others in Canada and the US.

Unilever: Women who should be famous

OgilvyOne Worldwide Toronto

Entry Information

Country where program ran: Canada and USAProgram start date: 06/09/12Program end date: 12/31/12Advertiser/Client Name: Unilever CanadaProduct/Service Description:The Dove Self-Esteem Project. Dove is on a mission to encourage all women and girls to develop a positive relationship with beauty, helping to raise their self-esteem and thereby enabling them to realise their full potential. In 2005 Dove set up programs, tools & resources to help build stronger self-esteem in girls. By 2015, the project hopes to reach 15 million girls globally with...

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