Sprite Minalakhir

This case study describes how Coca-Cola, the beverage company, marketed Sprite in Saudi Arabia with a digital campaign targeting teens.

Sprite Minalakhir

OgilvyOne

Entry Information

Country where program ran: Kingdom of Saudi Arabia with GCC SpilloverProgram start date: 06/01/12Program end date: 12/31/12Advertiser/Client Name: The Coca-Cola Company / Tarun SabhlokProduct/Service Description: Sprite is a lemon-lime flavored soft drink with a strong appeal to young people in over 190 countries, ranking as No. 3 soft drink worldwide. Crisp, clean-tasting and thirst quenching, Sprite comes with an honest, straightforward attitude and encourages one to be true be to themselves.Category: Product Manufacturing and Distribution (PMD)

Strategy

Business problem

In the desert kingdom of...

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