Inspiring Denmark: How to recruit a complete ambassador corps with a strong visual identity and a little chocolate

This case study describes a campaign by Inspiring Denmark, a not-for-profit organisation which seeks to strengthen tourism in the country, to recruit elite level ambassadors for the organisation.

Inspiring Denmark: How to recruit a complete ambassador corps with a strong visual identity and a little chocolate

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Entry Information

Country where program ran: DenmarkProgram start date: 02/08/12Program end date: 03/02/12Advertiser/Client Name: Inspiring DenmarkProduct/Service Description: Inspiring Denmark is a semi-public, project-based, non-profit organization funded by the EC, regional funds and a number of private partners within the hotel industry. Their task is to attract big, international, and preferably scientific, conferences to the region of South Denmark by showcasing the region's many strengths.Category: Not-For-Profit (NFP)

Strategy

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