Inspiring Denmark: How to recruit a complete ambassador corps with a strong visual identity and a little chocolate
adtention
Entry Information
Country where program ran: DenmarkProgram start date: 02/08/12Program end date: 03/02/12Advertiser/Client Name: Inspiring DenmarkProduct/Service Description: Inspiring Denmark is a semi-public, project-based, non-profit organization funded by the EC, regional funds and a number of private partners within the hotel industry. Their task is to attract big, international, and preferably scientific, conferences to the region of South Denmark by showcasing the region's many strengths.Category: Not-For-Profit (NFP)
Strategy
Business problem
The...