Mannaz Project Management Course: Sold-out

This case study describes how Mannaz, a provider of professional training courses, re-launched a previously successful product to increase sales.

Mannaz: Sold-out

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Entry Information

Country where program ran: DenmarkProgram start date: 04/01/12Program end date: 06/15/12Advertiser/Client Name: MannazProduct/Service Description: PROJECT MANAGEMENT COURSES – Mannaz is a professional course and seminar provider with high credibility in the market. Their courses in Project Management are well known and widely respected.Category: Business and Consumer Services (BCS)

Strategy

Business problem

A RED OCEAN MARKET

The financial recession has cast its shadow on the market of seminars, courses and training of employees in general. Several providers of courses have given up, and those who...

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