BMW 7 Series and You
Proximity Prague
Entry Information
Country where program ran: Czech RepublicProgram start date: 01/01/13Program end date: 03/01/13Advertiser/Client Name: BMW Group Czech RepublicProduct/Service Description: The character of BMW 7 is expressed in its design, inventiveness and power delivery. It's demonstrated by unconditional comfort and safety. By typical BMW sportiness. By unique efficiency. It all combines to establish the uniquely commanding stature and natural leadership position of the new BMW 7 Series.Category: Automotive (AU)
Strategy
Business problem
The challenge for Proximity Prague was to create a campaign...