FLSmidth: Find Your Hidden Treasure

This case study describes a global campaign by FLSmidth, an engineering company, which sought to raise industry awareness and trust in the company's mining systems.

FLSmidth: Find Your Hidden Treasure

Klausen + Partners

Entry Information

Country where program ran: WorldwideProgram start date: 11/01/11Program end date: 11/08/12Advertiser/Client Name: FLSmidthProduct/Service Description: AUTOMATION SOLUTIONS for the mining industry that:

  • Help find the most profitable mineral sources
  • Increase production volume and yield
  • Replace skilled labor that can be hard to find
  • Save resources such as water and energy
  • Improve safety
  • Reduce environmental impact

Category: Professional Services (PS)

Strategy

Business problem

CEMENT AND MINERALS

Over the last 130 years FLSmidth has been a world leading suppler of cement factories....

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