EmblemHealth: Lunch Pail
Hacker Group
Entry Information
Country where program ran: United StatesProgram start date: 06/11/12Program end date: 02/08/13Advertiser/Client Name: EmblemHealthProduct/Service Description: Health Insurance coverage designed for Labor UnionsCategory: Insurance (IS)
Strategy
Business problem
EmblemHealth, a health care insurance provider in New York, has a long, proud history of serving many labor unions in the area. As part of their dedication to organized labor, they recently created a Shared Administrative Advantage (SAA) program specifically for unions. This program could save unions a significant amount of money, but most union...