Everything comes alive with IBM
OgilvyOne Worldwide
Entry Information
Country where program ran: DenmarkProgram start date: 06/15/12Program end date: 10/15/12Advertiser/Client Name: IBM DanmarkProduct/Service Description: IBM's wide selection of products – with everything from services and enterprise systems to server solutions for small and medium sized businesses.Category: Information Technologies (IT)
Strategy
Business problem
IBM has a wide selection of products – with everything from services and enterprise systems to server solutions for small and medium sized businesses. "Boooooooring", the clients often think. "What's that to me?" It is and always...