MG54: #May1810

This case study describes a campaign in Argentina by MG54, a digital communications agency, which used a celebration of an historical event to raise awareness of the agency.

MG54: #May1810

Entry Information

Country where program ran: ArgentinaProgram start date: 05/18/12Program end date: 05/25/12Advertiser/Client Name: MG54Product/Service Description:MG54 is an agency with a high level of expertise in digital communication. It was born 17 years ago in Argentina, leading the way in the development of interactive communications. Nowadays, it is part of companies that combine a perfect balance of strong technological knowledge with creative execution. It provides services to leading companies in the Argentine market such as Volkswagen, Audi, Banco Macro, Zurich Seguros, Mercado Libre, Pago Mis Cuentas, ITBA -Instituto Tecnológico...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands