Amnesty International: Trial by Timeline
Colenso BBDO/Proximity New Zealand
Entry Information
Country where program ran: N/A OnlineProgram start date: 10/24/12Program end date: 12/31/13Advertiser/Client Name: Amnesty InternationalProduct/Service Description: Amnesty International is a worldwide movement of more than three million supporters, members and activists in more than 150 countries and territories who campaign to protect human rights. They have a vision of a world where every person enjoys all the rights enshrined in the Universal Declaration of Human Rights and other international human rights standards.Category: Not-For-Profit (NFP)
Strategy
Business problem
Through...