IBM: Wimbledon smarter fans

This case study describes how IBM, the technology and consulting corporation, raised awareness of its analytics and software amongst business decision makers in the UK, with the long-term aim of generating leads.

IBM: Wimbledon smarter fans

OgilvyOne London

Entry Information

Country where program ran: United KingdomProgram start date: 06/25/12Program end date: 07/08/12Advertiser/Client Name: IBMProduct/Service Description: Smarter Analytics, specifically IBM SlamTracker, IBM's holistic approach to business analytics turns information into insights, revealing patterns within data allowing the right decisions to be made at the right time. By embedding insights into actions, knowledge can be gained into all business areas – from customers, to competition and the marketplace.Category: Information Technologies (IT)

Strategy

Business problem

A challenge for IBM is to be seen to...

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