Couldina: Flutown

This campaign for Couldina, an over-the-counter medicine for cold and flu symptoms, reversed falling sales in Spain.

Couldina: Flutown

Shackleton

Entry Information

Country where program ran: SpainProgram start date: 12/31/12Program end date: 03/10/13Advertiser/Client Name: Laboratorios AlterProduct/Service Description: Laboratorios Alter launches a campaign for Couldina. Couldina is indicated for the treatment of cold and flu symptoms: slight or moderate pain, fever, and nasal congestion. It has been prescribed by doctors during many years but today it is an over-the-counter (OTC) medicine.Category: Pharmaceutical/Healthcare (PHH)

Strategy

Business problem

There are dozens of flu and cold medicines to choose from. They all work, but while some increased their sales, others,...

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